In today’s world of technological advances, a website, is a basic part of a business plan for most professionals, regardless of your profession or interests. Dentists are no exception to this 21st century rule.
Most dental patients seek professionals who have not only experience, but also a good rapport with their customers, as well as the ability to listen and understand concerns. Many people search for dentists who specialize in “painless” dentistry and ask for recommendations from friends and family. In today’s world when personal recommendations are unavailable, the internet is the first stop for reviews and information about practicing dentists.
A dentist with a website can build up the business by offering information that allows a potential client to learn more about them and their practice. An interesting and informative bio on their website is something their visitors can read to get to know them better. This can tell the potential patients their business and personal background information, like where they received their education, their lifestyle and interests, and almost anything else the dentist wants to share with them. A good website will indicate that the practice stays on the cutting edge of the industry to make their patients experience less painful and more pleasurable.
They can even open their appointment books online, inviting new visitors to make an appointment that is convenient for them using their online appointment book. The future patient simply views appointments that are available and what is not. And all anonymously. Some dentists offer a free cleaning for their first visit, to help make a good first impression. For most customers, it is in that first visit following their research for a new dentist that makes their decision to stay or look further.
When customers feel in control of their lives, they are more apt to go with the recommended treatment as proposed by their new dentist. All dentists should create a website that is informative, creative and interesting, with important, up-to-date data for potential patients to review. It may be helpful to offer bonuses, gifts or free services for the first visit. In addition, making the customer feel welcome and comfortable will mean the difference between a thriving practice or one who closes the doors. Allowing customers’ access to make appointments and a database where they can track their appointments and progress will not only draw new customers in, but keep the customer you have satisfied and coming back for their regular checkups.